Crafting the retail experience for Ralph Lauren
For each of their European outlet stores, Ralph Lauren commissioned us to produce and co-ordinate their unique graphics for internal signage and display.
Each item is created to a template look and feel, with details tailored to complement each of the various ranges of the Ralph Lauren collection. Crafted saddle-boards for till points, recreation vintage wood and print signage are staple features, along with high quality light box image prints and framed prints, also installed by our white-glove hanging team.
For larger stores, we source items for atmospheric props and furnishings, creating hard-to-find items such as a studded leather waiting room settee.
Store launches are governed by a complex collection of time-critical factors, and it’s vital that the RL team can rely on us to work intuitively using our experience of their store look to interpret requirements with minimum fuss. Understanding the pressure their team is under to have all details in place for handover deadlines, knowing the products and installation will be of the highest quality has made us a valued extension of their own internal resources.
